Actor Business School

Hi, I'm Tiwana Floyd, founder of Actor Business School, which started from my peer's curiosity about how I had consistent momentum in my career, year after year. I would coach them on the four 4 basic principles I used that in turn helped them to launch or create more traction in their careers.

In 2016, I wrote a curriculum and pitched it to acting schools in Los Angeles. From that pitch, I taught at Berg Studio for two years and at Graham Shiels Studio, helping over 100+ students find actor autonomy while moving from disempowered stagnation to complete control of generating opportunities and growing their acting careers.

The common challenge I found in coaching actors were,

Not Knowing Their Actor Identity
Weak Materials (headshots, reels, online presence)
No Marketing Plan (afraid or uncomfortable with promoting their work)
Negative Mindset

Because of these things my actor peers struggled in getting the attention of agents and casting directors.

So, What is Actor Business School?

A Business of Acting coaching company assisting actors in building momentum in their careers in 4 significant areas of focus.

Define Your Actor Identity
Curating Smart Materials
Feel Good Marketing
Accessing +Mindset

Define Your Actor Identity

Through a host of questions, we find the core of who you are as a person and apply those characteristics to your acting, giving you a strong sense of what archetypes you bring to roles that will make your pursuit of acting more enjoyable. Knowing your identity will help casting directors and agents hire you for the roles you want to play instead of being type-cast into something you are not

Curating Smart Materials

A comprehensive overhaul of all your materials: Headshot, Resume, Reel, Submission Sites, IMDbPro, Online Presence. This curation tells a specific and consistent story of whom you are as an actor across all platforms with the support of smart materials, making it effortless for industry hirers to invite you to the party.

Feel Good Marketing

Actors are salespeople, whether we like it or not. We shy away from marketing our work because we have negative attachments to marketing.

We Don't Recognize Our Value
Feel No One Cares
Believe Marketing Is Smarmy

In actuality, marketing allows us to genuinely share our accomplishments and allow others to choose how they'd like to collaborate with us.

I'll teach you how to reframe your idea and discomfort around promoting your work catered to your comfort levels with little loving nudges.

Accessing +Mindset

With so much noise about what an actor "Should" or "Shouldn't" DO or BE paired with our personal neurosis, feelings of inadequacy, and perpetual rejection, it is easy to become fearful of doing anything outside of the "normal" or inactive to stay the course.

A -Mindset tends to put us in the space of erosion. Success is a mindset. I'll introduce ways to access a +Mindset that feels authentic to you. Once your mindset shifts towards what's possible, everything on the outside will change along with it.

You know those actors who seem to "all of a sudden" start experiencing success? A significant component of that success is their shift towards +Mindset.

Major components of +Mindset are

Learning to measure success by a different equation
Setting specific goals for your career
Brainstorm ideas to take bold actions daily.

There are a lot of misconceptions about the industry and an actor's ability to generate opportunities. We will distinguish fact vs. fiction regarding where you fit and what is happening in the current landscape. My intention is for you to walk away with a strategic goal, actionable assignments, and new ways to overcome debilitating fears.

Private Sessions with Tiwana via ZOOM

Each client has a unique journey that will develop as sessions continue.

INTRO SESSION*

$45

(Reserved for new clients only)

ACTOR COACHING* via ZOOM

$100/HR

(Actor Career Planning, Audition Prep Scenework)

ACTOR COACHING* via ZOOM

(email tiwanafloyd@gmail.com for invoice)

4 HRS*

$350

(save $50)

must be used 30 days after purchase

10 HRS*

$800

(save $200)

must be used 60 days after purchase

BOOK IT

No Penalty for cancellations within 24 Hours.
No Shows or Cancellations after the 24 Hours forfeit 50% of the session fee.
Reschedules must pay another session fee Now shows can rebook at ABS discretion.
Refunds at ABS discretion if canceled 72 hours before the scheduled session